Barbara (Bobbie) Wasserman, principal of Wave2 Communications, offers 20 years of experience spanning the political and corporate sectors. She advocates and communicates on behalf of global corporations, emerging companies and organizations working to solve issues of national and global importance.
Bobbie is an award-winning executive with a successful track record in developing and executing strategic, comprehensive marketing communications programs along with building partnerships and alliances. Her MBA in finance and functional analyst expertise affords her the ability to communicate issues, business successes and challenges in a compelling manner to various audiences. Bobbie is an expert in building diverse coalitions and identifying and reaching the key influencers that move markets and sway public opinion.
Client categories of focus are emerging and clean technology, technology manufacturers, IT services, financial services, healthcare, utilities, real estate and environmental issues. Specific clients include Hewlett-Packard, GE Capital, Chevron, Comdisco, Northern Indiana Public Service Company, the Environmental Law & Policy Center and Bank of Montreal. Emerging technology clients include Green Plug, Total Immersion and True Point Systems. Bobbie is a veteran of global public relations agencies Fleishman-Hillard and Edelman, where she served as a vice president in the public affairs and the corporate reputation and crisis management practices.
Bobbie’s diverse past experience includes over a decade in politics highlighted by appointment to Executive Director of The White House Project, a national nonpartisan 501c4 organization. In the executive director role, she ran national operations, served as a national spokesperson and guest lectured at Columbia and American Universities. Bobbie also participated in the 1994-5 presidential advance team, organizing events for the U.S. President and U.S. Vice President.
Bobbie earned an MBA in Finance from the University of Southern California and a BA in Economics from the University of California at Los Angeles. She currently serves on the Los Angeles board of directors for California Women Lead and is an active member of Marketing Executives Network Group (MENG), Women’s Council of Environment and Energy (WCEE), Bioneers and the Public Relations Society of America (PRSA). She is currently a judge for Edison Awards; Best New Products. Bobbie is a former county committee representative for California’s 41st Assembly District.
